Rockstar

Homeless Branded as Living Advertisements

By: Jeremy Gutsche - Published: • References: bumvertising
I am still not sure if this is disgusting or charitable. I first heard about the concept when a NYC pizza parlour gave homeless people coats that had the pizza company's logo embroidered on the back. That made sense. But how far will it go? PokerFaceBook.com has been using the concept throughout L.A.

"Benjamin Rogovy, president and chief economist of Front Door Enterprises, developed this system after realizing the enormous potential in wasted homeless labor. Bums use a business model that takes advantage of high volume traffic, with the expectation that, on average, a certain number of people will donate to them in the form of cash, clothing, or food." - Bumvertising.com
Stats for Penniless Promotions Trending: Older & Buzzing
Traction: 11,363 clicks in 476 w
Interest: 4 minutes
Concept: Penniless Promotions
Related: 75 examples / 58 photos
Segment: Males, 18-35
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