Homeless Branded as Living Advertisements

By: Jeremy Gutsche - Published: • References: bumvertising
I am still not sure if this is disgusting or charitable. I first heard about the concept when a NYC pizza parlour gave homeless people coats that had the pizza company's logo embroidered on the back. That made sense. But how far will it go? has been using the concept throughout L.A.

"Benjamin Rogovy, president and chief economist of Front Door Enterprises, developed this system after realizing the enormous potential in wasted homeless labor. Bums use a business model that takes advantage of high volume traffic, with the expectation that, on average, a certain number of people will donate to them in the form of cash, clothing, or food." -
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Concept: Penniless Promotions
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Segment: Males, 18-35
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