The Build Hard Juice Has a 4.9% ABV with a Zero-Sugar Recipe
Michael Hemsworth — October 14, 2022 — Lifestyle
References: pulpculture.la & foodbev
The Build hard juice has been created by Pulp Culture in partnership with The Every Company as a protein-rich refreshment for consumers to enjoy. The functional beverage is infused with probiotics and adaptogens, and contains Every protein which is touted as being the first of its kind for the alcohol category and also has an animal-free formula. The drink features a naturally alcoholic recipe that has a 4.9% ABV to give it a better-for-you recipe in comparison to other alcoholic refreshments on the market.
Pulp Culture Co-Founder Brendan Brazier commented on the Build hard juice saying, "Build is something that I’ve wished existed for years: highly bioavailable, nature-equivalent and quality animal protein—without the animal—in a wild-fermented, naturally alcoholic, zero-sugar probiotic beverage with botanical adaptogens.”
Pulp Culture Co-Founder Brendan Brazier commented on the Build hard juice saying, "Build is something that I’ve wished existed for years: highly bioavailable, nature-equivalent and quality animal protein—without the animal—in a wild-fermented, naturally alcoholic, zero-sugar probiotic beverage with botanical adaptogens.”
Trend Themes
1. Protein-infused Beverages - Opportunity to create more protein-rich alcoholic and non-alcoholic beverages using plant-based protein sources.
2. Functional Beverages - Incorporating adaptogens and probiotics into alcoholic beverages to offer a healthier alternative to traditional cocktails.
3. Naturally Alcoholic Beverages - Creating alcoholic beverages with a naturally occurring, low ABV recipe that appeals to health-conscious consumers.
Industry Implications
1. Alcohol - Innovations in the alcohol industry that offer a healthier, more functional alternative to traditional drinks.
2. Plant-based Foods - Developing new plant-based protein sources to add to protein-infused beverages and snacks.
3. Health and Wellness - Creation of products that align with increasing consumer interest in health and wellness, including functional beverages and healthier alcoholic options.
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