Hear Will.i.am's New Song 'Great Times' with Budweiser's Vinyl Ad

By: Sarah Nazim - Published: May 19, 2012 • References: budweiser & adweek
Budweiser's Vinyl ad is bringing back the 70's with this creative advertising campaign for the singer Will.i.am; the idea was conceptualized by the Brazilian agency known as Agência Africa in São Paulo. Budweiser is in partnership with Will.i.am in Brazil, and that is how this whole engaging idea came about.

In order to promote the singer's latest single called Great Times, magazine pages were made into actual vinyl ads that can be played on a turntable. The concept is absolutely fitting for both parties, as beer is usually consumed among peers in social area's such as bars and night clubs. The exact same place that music is blasted off of turntables.

Could this be an indication of record players making a comeback? Stats for Musical Magazine Pages Trending: Older & Chilly
Research: 423 clicks in 209 w
Interest: > 3 minutes
Concept: Budweisers First Vinyl Ad
Related: 44 examples / 34 photos
Segment: Neutral, 18-55+
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