Budweiser's Vinyl ad is bringing back the 70's with this creative advertising campaign for the singer Will.i.am; the idea was conceptualized by the Brazilian agency known as Agência Africa in São Paulo. Budweiser is in partnership with Will.i.am in Brazil, and that is how this whole engaging idea came about.
In order to promote the singer's latest single called Great Times, magazine pages were made into actual vinyl ads that can be played on a turntable. The concept is absolutely fitting for both parties, as beer is usually consumed among peers in social area's such as bars and night clubs. The exact same place that music is blasted off of turntables.
Could this be an indication of record players making a comeback?
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Concept: Budweisers First Vinyl Ad
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Segment: Neutral, 18-55+
Comparison Set: 16 similar articles, including: mega performances for presidents, 80 beverage marketing campaigns, and anheuser-busch brewing craft beers.
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