Beer brand Budweiser has created a new campaign surrounding the concept of bringing soccer and nightlife together through the unique concept of Budweiser Poolball.

Budweiser has combined two common sports, soccer and pool, into one -- hence the name Poolball. The game itself is played on a 7-foot long indoor astroturf, which is the smallest soccer field, yet largest pool table. The game is then played with miniature soccer balls that are designed to look like stripes and solid pool balls. The player then uses their feet to knock their balls into the pockets. While the Budweiser Poolball rules forbid players from using their hands, heads are okay.

The Budweiser Poolball is targeted toward beer drinkers in the United Kingdom.