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The BTC Razor Blade Campaign Promotes Easy Shaving

By: Meghan Young - Published: • References: ogilvy & ibelieveinadv
The BTC Razor Blade campaign shows just how easy a shave men can get with their product. So easy, in fact, that a man will feel like he simply peeled away the beard, mustache or goatee gracing his face. Sharp and effective, the razor will leave no bumps, scrapes or patches behind, only a smooth surface.

Created by Ogilvy & Mather, an ad agency based in Kolkata, India, the BTC Razor Blade campaign art was directed by Anirban Guha and Sreejita Chakroborty, with creative direction by Sujoy Roy. Photographed by Sanjib Ghosh, the portraits are a fun mixture between seriousness and comedy. The models do a great job keeping a straight face as they peel away their facial hair. Stats for Peeling Facial Hair Ads Trending: Older & Chilly
Traction: 1,341 clicks in 130 w
Interest: 1.4 minutes
Concept: Btc Razor Blade Campaign
Related: 43 examples / 33 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: bunny-shadow alcohol ads, deceiving vision ads, and active beer bear ads.