The C-Track Intelligent Tracking ‘Always Visible’ commercial by Bruno Bossi cleverly captures see-through film effects to show that nothing obscures from c-track.
From rearranging buildings to reorganizing bridges, the film technique uses the idea of making a vehicle visible at all times throughout the 45-second ad. Bossi brings ideas of Ad Agency Fishgate, Cape Town to life beautifully. Bossi’s film technique creates a see-through effect that makes you feel like your vehicle is safe and secure wherever it may be. The Production of Egg films captures the scene in South Africa, Cape Town with adventurous music that will really make you feel like you’re on an adventure yourself.
With Creative Director Quintes Venter, Art Director Herman Venter, Copywriter Wynand van Staden and Producer Kirsten Clarence, this ad creatively shows C-Track can track your vehicle anywhere anytime.
Stats for See-Through Ad Effects
Trending: Older & Chilly
Research: 293 clicks in 254 w
Interest: > 3 minutes
Concept: Bruno Bossi Always Visible
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: epic sci-fi car ads, supermodel supercar ads, and web-invading car ads (update).
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