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Virtual Artwork Experiences

Google Cardboard is Bringing Bruegel Paintings to Live Online

— March 29, 2016 — Tech
Thanks to Google Cardboard, Bruegel paintings are coming to life like never before. The Renaissance art created by Pieter Bruegel the Elder is part of a virtual experience from the Google Cultural Institute called Bruegel / Unseen Masterpieces. Almost 450 years later the artwork is available online, merging the collections of major art museums with modern technology.

Pieces like The Fall of the Rebel Angels is visible in "super high resolution Gigapixel imagery." The tiniest details of Bruegel paintings are visible. Experts can also guide you through his work, life, legacy and influences. Immersive video tours are also available, with expert commentary.

Bruegel / Unseen Masterpieces is possible thanks to contributions from museums including the Metropolitan Museum of Art in New York and London's Royal Collection Trust.
Trend Themes
1. Virtual Art Galleries - Innovative virtual reality experiences and high-resolution imagery offer opportunities for creating more elaborate and immersive art exhibitions in a digital format.
2. Augmented Reality Collections - Merging art, technology and augmented reality create exciting possibilities for enhancing art displays and forming a more engaging and interactive experience for museum-goers.
3. Virtual Tours - Virtual tours of exhibitions, galleries, and museums provide access to art collections to anyone who has internet access, opening up a new frontier for educational and entertainment experiences.
Industry Implications
1. Art & Culture Industry - The Art & Culture Industry has an opportunity to leverage virtual reality technology to create new and innovative experiences for art enthusiasts across the globe, as well as digitizing their artworks to expand their audience reach.
2. Tech Industry - As virtual and augmented reality technologies continue to evolve, the Tech Industry has a chance to provide the necessary tools and infrastructure to support the development of new digital art experiences.
3. Education Industry - Virtual tours and exhibitions can redefine the way in which art is taught and understood, offering students the chance to engage with art in new and interactive ways and drive the Education Industry to expand access to these resources in developing countries.
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