This Bruce Willis Ad Parodies the Die Hard Movies
Ellen Smith — October 19, 2020 — Pop Culture
This Bruce Willis ad spot from Advance Auto Parts is humorously parodying the Die Hard movies, tasking Willis with getting back into character as John McClane.
In a statement regarding the ad, Willis said “I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the Die Hard story through a short film that’s authentic to McClane and both brands.” The two-minute ad spot features Willis attempting to replace his car battery only to be met with various obstacles, requiring him to jump over cars, climb though ceiling vents, and dodge bullets.
The ad is being promoted on social media alongside the #DieHardIsBack tag.
Image Credit: The Marketing Arm
In a statement regarding the ad, Willis said “I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the Die Hard story through a short film that’s authentic to McClane and both brands.” The two-minute ad spot features Willis attempting to replace his car battery only to be met with various obstacles, requiring him to jump over cars, climb though ceiling vents, and dodge bullets.
The ad is being promoted on social media alongside the #DieHardIsBack tag.
Image Credit: The Marketing Arm
Trend Themes
1. Parody Branding - Opportunity for companies to create product parodies that poke fun at popular films and franchises.
2. Celebrity Endorsement - Trend of using well-known actors to promote a brand, particularly by incorporating popular movie characters they've played in the past.
3. Humor in Advertising - Growing trend of using comedy and parody in ads to connect with consumers and create a more memorable brand experience.
Industry Implications
1. Auto Parts Retail - Opportunity for auto parts retailers to create memorable advertising campaigns that highlight the importance of their products while entertaining consumers.
2. Movie and TV Merchandise - Opportunity for movie and TV merchandise companies to create products that humorously play off popular franchises and characters.
3. Marketing and Advertising - Opportunity for marketers and advertisers to create more memorable campaigns by incorporating humor and popular culture references.
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