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Playhouse Publicity Edit
Broadway Talk-Backs New Method for Luring in Crowds


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Playhouse Publicity
Broadway Talk-Backs New Method for Luring in Crowds
Playhouse Publicity - Broadway Talk-Backs New Method for Luring in Crowds (GALLERY) 2
Playhouse Publicity - Broadway Talk-Backs New Method for Luring in Crowds (GALLERY) 3
Playhouse Publicity - Broadway Talk-Backs New Method for Luring in Crowds (GALLERY) 4
Playhouse Publicity - Broadway Talk-Backs New Method for Luring in Crowds (GALLERY) 5
Playhouse Publicity - Broadway Talk-Backs New Method for Luring in Crowds (GALLERY) 6
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Playhouse Publicity - Broadway Talk-Backs New Method for Luring in Crowds (GALLERY) 8

Playhouse Publicity - Broadway Talk-Backs New Method for Luring in Crowds (GALLERY)
Broadway Talk-Backs New Method for Luring in Crowds
Published: Oct 11, 09
Views: 977

Broadway show talk-backs used to be reserved for a special preview, opening night, or a patron appreciation evening. Now, however, Broadway talk-backs are becoming the new way to entice audiences to come see the show.

Profits everywhere are down, and Broadway is no exception. Broadway talk-backs (which feature actors, directors, producers and professionals) are just one of many tactics being employed to hopefully up revenue.

If the inner workings of theater are of interest to you, head to a show now and take advantage of these Broadway talk-backs.

Take the new production of David Mamet’s play “Oleanna,” which opens on Sunday. Producers have taken the unusual step of not only holding talk-backs every night during preview performances, but also recruiting criminal defense lawyers, professional mediators and even former Mayor David N. Dinkins to lead audience discussions about the play’s subject matter. (nytimes)

References:  topics.nytimes, nytimes

Filed In: art broadway broadway talk-backs business interactive live arts marketing pop culture publicity stunts talk talk backs talk-backs






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