Rockstar

Nokia in Britney Spears' Womanizer

By: Ayman - Published: • References: trendhunter
In a blow to the Blackberry Storm and iPhone, Nokia has scored the ultimate product placement for its Nokia 5800 XpressMusic touch-phone in Womanizer, the highly anticipated new music video from Superstar Britney Spears.

Featuring Britney Spears in many disguises, one of which is naked in a sauna room, Womanizer prominently incorporates the Nokia phone twice into the plot of the music video.

Nokia seems determined to take on the iPhone, and it doesn’t get any bigger than the celebrated Britney Spears comeback to push its first ever touch-phone.

Watch the director’s cut of Womanizer as provided by Britney Spears’ official YouTube channel, BritneyTV.

Fun trivia: watch out for the photocopy machine scene where the fat guy from Britney Spears’ famous Toxic makeout scene makes a short cameo. Stats for Superstar Product Placement Trending: Older & Buzzing
Traction: 23,227 clicks in 310 w
Interest: 4 minutes
Concept: Superstar Product Placement
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
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