Lipton's and Instagram Pair Up for ‘Briskpic'

By: Renee Ramsarran - Published: Feb 2, 2011 • References: psfk
Lipton’s Brisk iced tea and Instagram, the mobile photo-sharing service, have partnered up to host the ‘Briskpic’ promotion. The campaign will lead up to the annual South by Southwest Interactive in Texas next month, and ecourages Instagram users to caption their picture with the hashtag #briskpic and tweet it out.

Lucky Twitter users will get their ‘Briskpic’ photo inscribed on one of the 4,000 limited edition iced tea cans to be handed out during the festival. Stats for Hashtag Beverage Promotions Trending: Older & Chilly
Research: 484 clicks in 277 w
Interest: 0.9 minutes
Concept: Briskpic
Related: 49 examples / 38 photos
Segment: Neutral, 12-35
Comparison Set: 18 similar articles, including: social media dictionaries, hashtag powered sites, and personal social media stories.