The BRIK Block Gift Hides a Pocket Knife in a Block of Concrete
Michael Hemsworth — November 16, 2019 — Art & Design
References: getabrik & dudeiwantthat
The BRIK block gift is a rugged present option for avid DIYers that will provide them an unorthodox offering this holiday season that will require them to grab their hammer in order to open it.
The product consists of a concrete block that has been created in small batches by the makers and each hide a different, high-quality range of knives within. Recipients will need to head outside or into their garage with a hammer in hand in order to crack open the concrete block to snatch their new pocket knife; an additional entry code comes with each one to give users the chance to win an additional knife valued at $100+.
The BRIK block gift comes as great present option for any self-proclaimed makers or even just those who need to blow off a little steam.
The product consists of a concrete block that has been created in small batches by the makers and each hide a different, high-quality range of knives within. Recipients will need to head outside or into their garage with a hammer in hand in order to crack open the concrete block to snatch their new pocket knife; an additional entry code comes with each one to give users the chance to win an additional knife valued at $100+.
The BRIK block gift comes as great present option for any self-proclaimed makers or even just those who need to blow off a little steam.
Trend Themes
1. Rugged Packaging - Disruptive innovation opportunity: Develop creative packaging solutions that require consumers to engage physically to access the product, creating a more interactive and memorable unboxing experience.
2. DIY Gifting - Disruptive innovation opportunity: Offer unique gift options that appeal to avid DIYers, providing a sense of challenge and excitement during the unboxing process.
3. Experience-driven Gifts - Disruptive innovation opportunity: Explore the idea of gift giving as an experience, where the act of opening the gift becomes an event in itself, enhancing the overall value and enjoyment for the recipient.
Industry Implications
1. Packaging - Disruptive innovation opportunity: Incorporate novel materials and design concepts into packaging to create a more engaging and interactive consumer experience.
2. Gift and Novelty Items - Disruptive innovation opportunity: Develop unique gift ideas that cater to specific hobbies or interests, offering a personalized and memorable experience for the recipient.
3. Outdoor and DIY Products - Disruptive innovation opportunity: Create innovative DIY products that combine functionality with an element of surprise, appealing to consumers who enjoy hands-on experiences and challenges.
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