The Brightside is a new bicycle light that helps address some of the biggest problems associated with bicycle headlights and tail lights. The issue with these conventional bike lights is that they are only able to shine light straight ahead. Sure, you can attach them to your wheels to increase their visibility from the sides, but most people aren't too keen on that approach. The Brightside solves this problem with a design that allows it to be used as a clip-on side-facing bike light.

As a bonus, the Brightside is water-resistant. It is fitted with amber LED bulbs that can be programmed to flash in a number of patterns. It is powered by a USB-rechargeable lithium battery that allows a three-hour charge to translate to 50 hours of use.

All of these features make this a highly desirable bike light for cyclists who want to stay visible at all times.