BrightFarms Takes Downtown Gardening to New Levels

By: Christopher DeLuca - Published: Aug 27, 2011 • References: brightfarms & springwise
BrightFarms is an innovative company that offers retailers the possibility of growing their own vegetables on site. BrightFarms takes care of everything associated with starting and maintaining the urban farms.

BrightFarms aims to fundamentally change the way food is distributed. The company envisions heads of lettuce growing directly in stores and it being sold the same day it was picked. BrightFarms wants to make eating locally an option for more people. This is a phenomenal project.

Implications - The eco movement is a powerful force within the global culture that informs many different areas of contemporary living. Green consumers value efficient design and feel a connection to the natural environment. Companies should take this mindset into account when creating marketing initiatives. Stats for Urban Farming Partnerships Trending: Older & Mild
Research: 12,332 clicks in 247 w
Interest: 4 minutes
Concept: BrightFarms
Related: 64 examples / 49 photos
Segment: Females, 18-35
Comparison Set: 23 similar articles, including: patchy planted murals, 40 guerrilla gardening innovations, and kiddy vegetable-growing kits.