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Community Craft Ciders

Brew On is a Social Enterprise Based in the United Kingdom

— July 8, 2011 — Social Good
Brew On, which is a brewery that offers various craft brewed ciders, ales and fruit juices, is the United Kingdom’s only Community Interest Company brewery that has been awarded the coveted Social Enterprise Mark. Brew On employs and trains disadvantaged and socially excluded communities including those with disabilities, who, as a goal, would comprise at least 50% of the workforce. What’s more, at least 50% of Brew On’s profits go toward ethical, social and/or environmental goals.

Interestingly, because Brew On’s brewery is set up in Herefordshire, and next to Worcestershire -- which are both very rural communities with a sparse population density -- Brew On also tackles the ongoing difficulties of finding employment, training and volunteer opportunities in rural areas. For this reason, flight to urban centers is reduced because individuals are more likely to find individual and economic fulfillment closer to home.

Brew On takes a holistic approach to its enterprise by offering an artisanal product while at the same time employing and training individuals who have been left out of mainstream social and economic life.

Contact Information:
Brew On Website
The Brockhampton Brewery
Whitbourne
Herefordshire
WR6 5SH
Telephone: 01584 711031
Trend Themes
1. Craft Brewed Ciders - Opportunity for craft beverage companies to incorporate social and environmental goals into their business model.
2. Employment in Rural Areas - Opportunity to create employment and training opportunities in rural communities, reducing the need for individuals to migrate to urban areas for work.
3. Social Enterprise in Brewing - Opportunity for breweries to adopt a social enterprise model, providing employment and training to disadvantaged communities while also supporting ethical and environmental goals.
Industry Implications
1. Craft Beverage - Craft beverage industry can explore incorporating social and environmental goals into their business models.
2. Rural Development - Rural development organizations can focus on creating employment and training opportunities in rural areas to reduce migration to urban centers.
3. Brewing - Breweries can adopt a social enterprise model to provide employment and training to disadvantaged communities.
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