This Bread Branding Touts the Flavors of Its Contents

By: Mishal Omar - Nov 28, 2016
References: vilniausduona.lt & packagingoftheworld
While most bread branding touts the health of the products it is representing, the brand 'BreadBerry' goes one step further by boasting about its flavors.

The brand is titled 'BreadBerry' due to its messaging that seeds and grains are just as flavorful and "tasty" as berries are. The product contains a variety of breads that contain these seeds and grains, including one with sunflower seeds, one with seven different grains and seeds, a multigrain option, a spelt bread option and a wheat bread. The breads are differentiated by the bright colors that each individual package features.

This bread branding takes a relatively standard food product and turns it into something that appears to be more playful and dynamic.