The Brazilian Joia Dry Shampoo Boosts Volume and Movement
Laura McQuarrie — June 18, 2021 — Fashion
References: soldejaneiro & bustle
Joining Sol de Janeiro's best-selling smoothing shampoo and conditioner is an all-new hair care product, the Brazilian Joia Dry Shampoo, that's beautifully scented and packed with beneficial ingredients. The dry shampoo helps to extend the life of styles and adds volume without stiffness, stickiness or residue. Created to provide the feeling of freshly washed hair, the dry shampoo uses ingredients like pro-Vitamin B5, mineral-rich Brazilian Kaolin clay and absorbent rice starch to soak up excess oil, remove impurities and prevent dryness.
Since the brand is known for its alluring Brazilian scents, it's no surprise that the Brazilian Joia Dry Shampoo is enhanced with the signature Cheirosa ’62 scent, which encapsulates the scent of summer with sweet notes of salted caramel, pistachio, jasmine and vanilla.
Since the brand is known for its alluring Brazilian scents, it's no surprise that the Brazilian Joia Dry Shampoo is enhanced with the signature Cheirosa ’62 scent, which encapsulates the scent of summer with sweet notes of salted caramel, pistachio, jasmine and vanilla.
Trend Themes
1. Scented Dry Shampoos - Opportunity for hair care brands to innovate by adding unique and enticing scents to their dry shampoo products
2. Beneficial Ingredient Dry Shampoos - Opportunity for hair care brands to innovate by incorporating beneficial ingredients like pro-Vitamin B5 and Brazilian Kaolin clay into their dry shampoo products
3. Volume-boosting Dry Shampoos - Opportunity for hair care brands to innovate by creating dry shampoo products that add volume without stiffness, stickiness or residue
Industry Implications
1. Hair Care - Potential for hair care companies to develop and market innovative dry shampoo products with desirable features
2. Fragrance - Opportunity for fragrance companies to collaborate with hair care brands and create unique scents for dry shampoo products
3. Cosmetics - Opportunity for cosmetic companies to expand their product lines and create dry shampoo products that offer additional benefits like moisture and volume
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