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These Brazil Press Freedom Ads Advocate Free Press Discretely

By: Leslie Chen - Published: May 26, 2011 • References: fischerfala.br and adsoftheworld
Made for the ANJ National Association of Newspapers, these Brazil Press Freedom ads use common things like greed and warfare to send its message of free press across. The ads are simple but effective, using faceless paper cutouts as their characters.

The Brazil Press Freedom ads use two images in each ad to juxtapose each other. One of the ads features money compared to the church. Inside of the paper cut out is a dollar sign -- representing what the character is really thinking -- while outside is the church which represents what others believe them to stand for.

Using simple ways to deliver their message, the Brazil Press Freedom ads encapsulate the idea of free speech in the press perfectly.