'Brandversations' Illustrates Discourse Between Competing Brands
Brandversations, which is a jumbling of the two words "brand" and "conversation", is a project by Stefan Asafti, who wished to demonstrate how competing brands have helped to build the identity of their respective rivals through marketing discourse. It's actually quite interest to see competing companies playing verbal tennis with one another amidst the stadium that is the consumer market.
Implications - Consumers are now gravitating towards products which engage them on a cognitive level in direct response to mind-numbing and often condescending entertainment found in mainstream North American media. Corporations that are able to satiate consumer desire for intellectual content will garner much more customer loyalty than companies that choose not to engage the public in such a way.