The Xoclad Branding Identity is Fabulous and Chic

By: Farida Helmy - Published: Feb 12, 2014 • References: anagrama & thedieline
'Hello fabulously' designed and super New York chic branding identity. I want to be having my morning coffee in those coffee cups, my delicious cupcake in those monochromatic boxes and carry those preciously wrapped chocolate bars in my purse to pull out when in the mood to show off my taste.    

Designed by creative visual wiz firm Anagrama, the Xoclad has a chic branding identity that really does ooze class and a lot of charm. This high-end pastry and confectionery shop in the Mayan Riviera uses its design to pay homage to Mayan art and keep in touch with its roots. 

"We gave its name a visual and phonetic pre-Hispanic feeling that also conveyed one of the shop’s prime products: chocolate," says the design team from Anagrama.

The labyrinth-like pattern and sober color palette gives the brand the ultimate sweet and fresh look. Stats for Chic Monochrome Mayan Packaging Trending: Older & Warm
Research: 6,513 clicks in 118 w
Interest: 2.6 minutes
Concept: Branding Identity
Related: 103 examples / 79 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: edgy venue brand revivals, illustration-filled hipster hangouts, and conscious graphic vino branding.