Cheetos is Launching a Line of Branded Accessories Called "Snackwear"

By: Laura McQuarrie - Mar 25, 2017
References: betabrand & hellogiggles
Last year, Cheetos introduced branded accessories and apparel pieces inspired by its own cheesy snacks. Now, the snack brand is pushing this concept further by launching a campaign on Betabrand for a line of "Snackwear" that helps to store the snacks and keep fingers clean.

Some the outrageous creations in the Easter-themed Spring Snack Line 2017 from Cheetos include 'The Snackscot,' an acsot that's been upgraded with a pocket, 'The Snack Stasher Dress' and 'Snacking Gloves' to protect one's hands from getting coated in cheesy orange dust.

Over the past few years, many food brands and fast food chains have taken it upon themselves to create lifestyle and fashion products that help to feed a consumer's obsession with foodie culture.