Magic BP Superwash Ad

By: Ayman - Published: Jun 7, 2008 • References: adsoftheworld
Oh how I wish a car wash could really do that! This creative print ad for BP Superwash shows a nice little Volkswagen Beetle being washed by the machine. However, when you pay attention, you see that the rear of the car is the old 70s model while the front half is the new Beetle model. Super wash indeed!

The witty ad was created by Ogilvy ad agency in Cape town, South Africa with art direction by Prabashan G Pather, illustration by Jean-Paul Van Der Mescht, and photography by Justin Patrick. Stats for Car Wash Time Machines Trending: Older & Chilly
Research: 3,032 clicks in 415 w
Interest: 4 minutes
Concept: Car Wash Time Machines
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: bluetooth feminine hygiene products, branded handle pie packaging, and wifi-equipped buses.