Wonderbra stormed the market with their ‘Hello Boys’ campaign which was very in-your-face, and now they’ve launched a new collection featuring men with enormous hands, sitting in solitude. Unlike most lingerie ads, there are no images of women in underwear, or any female models at all.
I really like this new concept as it engages maybe the older, slightly more classy, woman who gives a lot of thought about what she will wear, and less about what boys will think.
