I’m not going to lie, I really don’t understand the latest Wonderbra campaign. Not even a little. But perhaps that’s the point. I watched it four times, and likely, I’m not the only one wondering where the underwear comes into play.
The ad feature a funeral casket and solumn music… and that’s it until the last few seconds when the word "Wonderbra" appears on the screen.
I did a little reading to see what other people’s takes were on the ad, and one person said, quite matter-of-factly that the casket didn’t close because of her bra. Ohh. I watched it again, and sure enough, the last portion of the casket is open a crack.
Regardless of the intention, the ad is clever because it gets people like me to watch it over, and over.
Stats for Pointlessvertising
Trending: Older & Mild
Research: 3,893 clicks in 444 w
Interest: 4 minutes
Related: 57 examples / 44 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: cereal-flavored oreos, monitoring joint devices, and father's day glassblowing workshops.
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