D&G's Boxes NFTs Launched with an Exclusive Community Called DGFamily
Laura McQuarrie — February 23, 2022 — Art & Design
The second series of non-fungible tokens from Dolce & Gabbana has dropped and D&G's Boxes NFTs are launching alongside the exclusive DGFamily NFT community. The drop features three hybrid NFT boxes that unlock not only digital but also physical and experiential benefits. The striking digital assets convey their luxurious qualities with gold and silver materials and multi-dimensions.
The newest Dolce & Gabbana NFTs are minted on Ethereum layer 1 and the UNXD platform built on Polygon. The Boxes NFTs will first be available to collectors via private mint, and whitelisted addresses will be selected through a raffle or awarded directly via UNXD.
This second NFT series from the luxury brand follows the historic Collezione Genesi, which sold to thousands of collectors and resulted in $5.65m.
The newest Dolce & Gabbana NFTs are minted on Ethereum layer 1 and the UNXD platform built on Polygon. The Boxes NFTs will first be available to collectors via private mint, and whitelisted addresses will be selected through a raffle or awarded directly via UNXD.
This second NFT series from the luxury brand follows the historic Collezione Genesi, which sold to thousands of collectors and resulted in $5.65m.
Trend Themes
1. Unlockable NFT Boxes - D&G's hybrid NFT boxes that unlock physical and experiential benefits create opportunities for luxury brands to offer new ways to provide value to consumers.
2. Exclusive NFT Communities - The exclusive DGFamily NFT community presents opportunities for brands to create a sense of belonging and community around their products and services.
3. Layer 1 NFT Minting - Minting NFTs on Ethereum layer 1 and UNXD built on Polygon presents opportunities for blockchain platforms to provide efficient and scalable solutions for NFT creation and trading.
Industry Implications
1. Luxury Goods - The success of D&G's NFT drops highlights an opportunity for luxury brands to explore NFTs as a new medium for showcasing their brand and creating unique experiences for customers.
2. Blockchain Technology - The use of blockchain technology in NFT creation and trading presents opportunities for blockchain startups to innovate and create new systems for NFTs that are more secure, reliable, and cost-effective.
3. Gaming and Collectibles - The use of NFTs to offer exclusive and unlockable content creates opportunities for gaming and collectibles companies to create new revenue streams and enhance the value of their products and services.
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