These Boxed Mooncakes Were Inspired by Luxury Luggage

By: Mishal Omar - Nov 28, 2016
References: goodeed.design & packagingoftheworld
The boxed mooncakes created by 'Goodeed Design' work to celebrate the beauty and cultural significance of food.

Mooncakes are baked goods that are eaten during the Mid-Autumn Festival – which is celebrated by Chinese and Vietnamese people. The cakes are considered to be a delicacy and often feature intricate patterns. The boxed mooncakes offered by 'Leofoo Tourism Group' are no different, as its products are packaged in boxes that are highly detailed in nature. The boxes come shaped like luxury luggage pieces to promote the tourism brand, while offering a distinct reason for consumers to be attracted to these foods.

This mooncake branding is able to represent the fact that these products are delicacies while simultaneously promoting the brand that created them.