Fingertip-Friendly Makeup Collections

BareMinerals' Bounce & Blur Shades are Easy to Apply

Hailey Bieber is the face of the new Bounce & Blur collection from BareMinerals, which includes eyeshadow palettes and blushes that can easily be applied with the fingertips. While Dusk and Dawn are two sky-inspired eyeshadows, the range also includes dreamy blush colors that take inspiration from the shades of a sunset. The products are light, bouncy and buildable and in the Clean Beauty Eyeshadow Palette Tutorial, Hailey Bieber shows how a polished look can be created in a matter of seconds with the color cosmetics and without any special tools for application.

Increasingly, a number of "finger-friendly" cosmetic products are being released to target consumers who appreciate simplicity and cost-savings, as they do not need to invest in special brushes to apply these products.

Finger-friendly Makeup
There is a growing trend of cosmetic products that can be easily applied with the fingertips, providing simplicity and cost-savings for consumers.
Sky-inspired Eyeshadows
Eyeshadow palettes that take inspiration from the colors of the sky are becoming popular, offering dreamy and unique shade options for consumers.
Clean Beauty Tutorial
Tutorials showcasing how to achieve a polished look using only finger-friendly makeup products without any special tools are gaining attention.

Where This Applies

Cosmetics
The cosmetics industry can capitalize on the finger-friendly makeup trend by developing and marketing more products that prioritize ease of application.
Beauty Influencer
Beauty influencers and content creators can take advantage of the popularity of sky-inspired eyeshadows by featuring tutorials and content showcasing unique looks using these products.
Clean Beauty
The clean beauty industry can leverage the trend of clean beauty tutorials to promote their products and emphasize the simplicity and naturalness of their formulations.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 68%
Freshness 9%