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In an increasingly image-conscious society, sometimes products like BottomsUp padded underwear can find their niche by giving customers the boost they need to feel better about themselves.

And while shapewear is not an unheard of innovation, the Canadian company takes the concept a step further by focusing their entire business around a comprehensive product line that caters to both men and women and on regions above and below the belt. Interestingly enough, BottumsUp padded underwear isn’t just about aesthetics. In fact, the company has reported that providing increased comfort for wounded veterans and the elderly are just a few examples of the non-superficial benefits that their products can have.