Tea Forté and The New York Botanical Garden Created 'Jardin'
Laura McQuarrie — January 16, 2019 — Lifestyle
References: teaforte & prnewswire
Tea Forté created its newest limited-edition Jardin collection of botanical teas in collaboration with The New York Botanical Garden (NYBG.) The limited-edition tea assortment includes varieties like Vanilla Pear, Chocolate Rose and Strawberry Hibiscus, which are unified by their elegant, feminine qualities.
For the creation of this tea collection, Tea Forté was granted exclusive access to the Rare Book & Folio Room of NYBG's LuEsther T. Mertz Library, and hand-pick floral prints for the packaging. As such, the Jardin collection's packaging is decorated with the works of botanical artist Pierre-Joseph Redouté—who tutored Marie Antoinette in art.
From this collaboration, a portion of the sales through retail outlets will go towards supporting NYBG's efforts in plant research, conservation, horticulture and education.
For the creation of this tea collection, Tea Forté was granted exclusive access to the Rare Book & Folio Room of NYBG's LuEsther T. Mertz Library, and hand-pick floral prints for the packaging. As such, the Jardin collection's packaging is decorated with the works of botanical artist Pierre-Joseph Redouté—who tutored Marie Antoinette in art.
From this collaboration, a portion of the sales through retail outlets will go towards supporting NYBG's efforts in plant research, conservation, horticulture and education.
Trend Themes
1. Botanical Tea Collections - Creating limited-edition collections of botanical teas sourced from exclusive, rare botanical prints offers a unique and elegant twist on traditional tea assortments.
2. Collaborative Packaging Design - Collaborating with artists and organizations to design packaging that showcases botanical artwork adds a visually appealing and sophisticated touch to tea products.
3. Cause-related Marketing - Partnering with non-profit organizations and donating a portion of sales to support research, conservation, horticulture, and education helps build brand reputation and aligns with consumer values.
Industry Implications
1. Tea - The tea industry can explore the creation of special limited-edition botanical collections that cater to consumers seeking unique and high-quality tea experiences.
2. Art and Design - The art and design industry can collaborate with tea companies to create visually striking botanical artwork for tea packaging, combining the worlds of art and tea.
3. Non-profit - Non-profit organizations focusing on plant research, conservation, horticulture, and education can collaborate with tea companies to create cause-related marketing campaigns to raise funds and awareness for their initiatives.
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