These BOSCA Ceramic Knife Ads Feature Spa Days for Carrots and Steaks

By: Leslie Chen - Published: Jun 25, 2013 • References: & adsoftheworld
It's rare that I come across an advertisement that actually makes me laugh out loud, but this campaign for BOSCA Ceramic Knife has left a goofy grin on my face.

Consisting of two ads created by the La Familia agency in Santiago, Chile, the campaign illustrates how a dull knife really does nothing to help you in the kitchen. The ads feature a carrot and a piece of steak being cut into, but instead of getting sliced like they should, the carrot and steak are actually receiving massages from the knives. The images are completed with the copy "A dull knife is not a knife."

If you've ever encountered a dull knife while cooking, these BOSCA Ceramic Knife ads will have you nodding and chuckling in agreement. Stats for Massaging Cutlery Campaigns Trending: Older & Chilly
Research: 2,201 clicks in 152 w
Interest: 2.2 minutes
Concept: BOSCA Ceramic Knife
Related: 31 examples / 24 photos
Segment: Neutral, 18-55+
Comparison Set: 11 similar articles, including: stomach-churning campaigns, comic book knife ads, and heart-clogging print campaigns.