The #BornandMade Campaign Encourages Women to Share Their Stories

By: Katherine Pendrill - Jun 24, 2016
References: bornandmade & adage
The multicultural beauty brand Carol's Daughter is launching the second installment of its #BornandMade campaign with a digital and social media campaign. In recent years, there has been a growing push for beauty brands to create more diverse and inclusive ads. This campaign enlists a host of influential celebrities to make a bold statement about diversity in the beauty industry.

The #BornandMade campaign includes ads staring Grammy-nominated singer Andra Day, model Nazanin Mandi and Dascha Polanco of the Netflix series 'Orange Is the New Black.' In the star-studded ad, each women shares her personal experiences and explains how she got to where she is now. The company then encourages women to share their own stories over social media or on the BornandMade.com website. The website even features a creative GIF maker that helps users merge childhood photos with present day pictures.