Borders Opens Hi Tech Store
Published: Feb 15, 2008
Updated: Jul 14 2011
Low tech Borders Book Stores is opening a whole bunch of new concept stores that is heavy on tech. They will help you print your own book, burn your photos to a custom CD mix from their 2.4 million songs, turn digital photos into books. Ancestor.com will help with genealogy searches. There will be 14 concept stores in markets around the country. The first opened in the Detroit market.
Implications - This is a great way for bookstores to try and appeal to the youth culture, as many younger consumers are losing touch with the joys of reading. These tech-savvy bookstores are the perfect solution for all those individuals looking for the fun in reading.