Kiss My Platinum AMEX; Wisdom & Cunning Always Trump Youth & Arrogance; Did I Sell Out? Hell No, I Bought it; Former Soccer Mom, Now Seasoned Hottie. Those are some of the attitudes expressed on the clothes offered at the newest online store for Boomers: Boomers With Attitude ( BWA ) Their in-your-face style is meant to send a message to those who aren’t Boomers, and it is not a message of Peace and Love as you might expect.
From their press release: "Finally, Baby Boomers, who've never been the least bit bashful about expressing exactly what's on their mind, now have their own unique collection of distinctive, eye-catching tee-shirts which empowers them to proudly declare 'I'm a Butt-Kickin', Name Takin' Baby Boomer!' and expands their cherished 50 year plus tradition of openly and unabashedly articulating their sincerest, most heart-felt attitudes, thoughts and dreams to the world and those around them." says Jim Riddel, founder of 'Boomers with Attitude' and fellow Baby Boomer.
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