This Ad Gets Excited Over the Small Things

By: Angela Rajic - Published: • References: youtube & creativecriminals
This ad is a new commercial promoting the site as the place to find exactly what you’re looking for, from hotels with nice fuzzy slippers to hostels with ice. This commercial doesn't brag about having the best deals on exotic resort hotels with jet-skiing or scuba diving. This ad promotes the simple pleasures like pools, fruity drink accessories, smelly soaps and plush carpets and helps people find hotels with that one small thing that only they really want.

This ad is both funny and endearing in how it celebrates traveler quirks and preferences, and it validates people and tells them that it’s okay to love things like eggs at the buffet and hot tubs with jets. Stats for Quirky Traveler Preference Ads Trending: Older & Mild
Traction: 519 clicks in 95 w
Interest: 0.5 minutes
Concept: Ad
Related: 98 examples / 75 photos
Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: woodsy prefab cabins, relaxing yacht concepts, and heated bus shelters.