The Australian model and actress Sarah Murdoch is the ambassador for and featured in the BONDS Invisitails 2011 campaign. The commercial features Murdoch and a group of dancers all prancing around in their undergarments to a catchy tune called Bom Bom Bom by Living Things. The choreographed dance takes place on a big,white stage with a big set of stairs and pretty, pink curtains hanging against the back wall.
What is nice about the BONDS Invisitails 2011 campaign is that it uses women of all shapes and sizes. The dancers are all between the ages of 23 and 46. The Invisitails underwear are specially marketed to women within those age ranges and are made from a unique fabric that makes them look invisible under clothes.
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Concept: BONDS Invisitails 2011 Campaign
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Segment: Females, 18-55
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