Bombay Sapphire Sunset Was Inspired by the Glow of the Setting Sun
Laura McQuarrie — March 31, 2021 — Lifestyle
References: bombaysapphire & thespiritsbusiness
After introducing English Estate in 2019, Bombay Sapphire is releasing the second addition to its Special Editions series with Bombay Sapphire Sunset. This new gin spirit is said to have been inspired by the "mellow heat and orange glow of the setting sun’," and it boasts a higher ABV at 43%. Along with Bombay Sapphire’s 10 core botanicals, there are other botanical additions in this expression, such as golden turmeric, Indian white cardamom and Spanish mandarin. The result is said to be warm yet refreshing and balanced thanks to the sweetness of citrus and the slight hint of heat from the warming spices.
The new gin spirit has the potential to inspire the creation of many creative cocktails and the brand says it's perfect for both late-afternoon apéritif occasions and evening consumption.
The new gin spirit has the potential to inspire the creation of many creative cocktails and the brand says it's perfect for both late-afternoon apéritif occasions and evening consumption.
Trend Themes
1. Sunset-inspired Spirits - Other spirit brands could create sunset-inspired flavors and branding to appeal to consumers looking for unique drinking experiences.
2. Higher ABV Spirits - Creating spirits with higher alcohol content could appeal to consumers in search of stronger and more potent drinks.
3. Innovative Botanical Additions - Other spirit brands could experiment with unique botanicals to add new flavor dimensions to their products.
Industry Implications
1. Spirits - Spirit brands can take advantage of the trend towards unique and innovative flavors to create new products and distinguish themselves in the market.
2. Hospitality - Bars and restaurants can leverage the new trend towards sunset-inspired spirits to create signature cocktails and attract customers looking for unique drinking experiences.
3. Consumer Packaged Goods - Consumer packaged goods companies can take advantage of the trend towards unique botanicals and flavors to create new products and appeal to consumers looking for new and interesting options in the spirits industry.
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