The Bold Ogilvy Agency Creates an Ad to Encourage Poop Scoopers

By: Deborah Kim - Published: Jul 23, 2011 • References: ogilvy & ibelieveinadv
This creative print ad from the Bold Ogilvy certainly gets its message across in a very creative way. Their slogan reads "Please Clean Up After Your Dog" and features a ballerina, an Shaolin monk and a citizen all stepping on poop. Admittedly, this is a huge problem especially for city dwellers.

As a dog owner, it's important to always keep track of your furry friends and make sure you clean up after them. This may not be the easiest task in the world -- I know from personal experience. However, these ads get the point across that no one wants to step on dog feces. It doesn’t matter who you are, whether you are a Shaolin monk or a ballerina, stepping on poop is not pleasant. Stats for Cautionary Canine Campaigns Trending: Older & Chilly
Research: 1,442 clicks in 252 w
Interest: 4 minutes
Concept: Bold Ogilvy
Related: 52 examples / 40 photos
Segment: Females, 12-35
Comparison Set: 19 similar articles, including: instantly edible advertising, distorted doggie portraits, and crappy brown desserts.