The 'Body Studio' Combines Fashion, Fitting Stations and Food

By: Laura McQuarrie - Apr 8, 2016
References: selfridges & underlinesmagazine
The 'Body Studio' is a new department from Selfridges that combines a range of clothing with a wellness cafe and a fitting studio in order to make sure that women are able to look and feel their best.

The 37,000 square foot space is now the store's largest department, featuring a range of lingerie, loungewear, sleepwear, sportswear and more. In the Body Studio, there are several mannequins on display that adopt incredibly athletic poses, which will catch the eyes of consumers who are interested in athleisure.

Inside the Body Studio, there's the Fit Studio, a dedicated space for women to book a professional fitting. To complement all facets of the space, there's also The Hemsley and Hemsley café, which supports the attitudes of health and wellness throughout the retail space.