The Body Shop's Body Care Store Returns to Its Activist Roots
Laura McQuarrie — March 6, 2020 — Social Good
References: thebodyshop & newswire
In Vancouver, The Body Shop launched a new body care store concept that’s described as an “activist workshop” and functions as a place for people to discover and recycle products, as well as learn other ways they can make a positive impact. The shop boasts multiple refill stations, including ones for shower gels and water bottles, and fixtures made with reclaimed wood and recycled plastics.
Within the concept shop, there’s an “activism corner” where shoppers are encouraged to learn about the brand’s passion for inciting change.
As Hilary Lloyd, VP of Marketing and Corporate Responsibility at The Body Shop, puts it, "The new Vancouver concept store marks the return to our activism roots. We want our customers to roll up their sleeves and join us in playing with product, recycling, refilling and campaigning for issues that progress equality."
Image Credit: The Body Shop
Within the concept shop, there’s an “activism corner” where shoppers are encouraged to learn about the brand’s passion for inciting change.
As Hilary Lloyd, VP of Marketing and Corporate Responsibility at The Body Shop, puts it, "The new Vancouver concept store marks the return to our activism roots. We want our customers to roll up their sleeves and join us in playing with product, recycling, refilling and campaigning for issues that progress equality."
Image Credit: The Body Shop
Trend Themes
1. Activist Workshops - Creating spaces that promote environmental and social change through engagement and education.
2. Reusable Refill Stations - Encouraging customers to reduce waste and adopt a circular economy through offering alternative ways of purchasing products.
3. Sustainable Retail Design - Incorporating sustainable materials, reclaimed resources and a circular approach to store design.
Industry Implications
1. Beauty and Personal Care - Integrating sustainability and social activism into product design, marketing, and retail strategies.
2. Retail - Innovative strategies for promoting product reuse, refilling stations, and tapping into consumer desire for environmental and social impact.
3. Environmental Activism - Cross-sector opportunities for establishing partnerships and raising awareness for environmental and social issues, aligning with brands that prioritize sustainability and social responsibility.
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