In this feature, Gutsche discusses with the Executive Director of Schulich Executive Education Centre Alan Middleton examples of brands which use interactive retail in their promotions, along with the concept of "social location" -- how retailers use social media as a platform to put their creative campaigns on the geographical map. From touching upon interactive burlesque sites to discussing crowdsourced fashion designs, Gutsche provides proof on how the consumer now plays an even larger role in today's market.
Check out the first half of the full 12-minute clip here!
Check out the second half of the full 12-minute clip here!Stats for BNN: Jeremy Gutsche on Interactive Retail and Social Location Trending: Older & Chilly
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