This Red Bull BMX Video Features Kriss Kyle Biking a Moving Park
Cadhla Gray — November 16, 2015 — Art & Design
This incredible BMX video for Red Bull features professional biker Kriss Kyle in a constantly moving bold bike park.
The indoor park was created using Red Bull's bold logo colors of yellow and hot pink against a dark black room as a background. The park included more typical objects like rails and curved jumps as well as unique things like teeter-totter floors, kaleidoscopic tubes and trampolines, which allowed Kyle to execute some awe-inspiring tricks.
From one section of the set to another, every section of the room is used and every trick never disappoints. The visuals looks like a video game, with many optical illusions that make the viewer understand the BMX video's name, 'Kaleidoscope.' The tricks performed are inspiring and certainly fit Red Bull's brand of bold, dangerous and energetic.
The indoor park was created using Red Bull's bold logo colors of yellow and hot pink against a dark black room as a background. The park included more typical objects like rails and curved jumps as well as unique things like teeter-totter floors, kaleidoscopic tubes and trampolines, which allowed Kyle to execute some awe-inspiring tricks.
From one section of the set to another, every section of the room is used and every trick never disappoints. The visuals looks like a video game, with many optical illusions that make the viewer understand the BMX video's name, 'Kaleidoscope.' The tricks performed are inspiring and certainly fit Red Bull's brand of bold, dangerous and energetic.
Trend Themes
1. Optical Illusion Experiences - Disruptive innovation opportunities can include creating immersive and visually stunning experiences that challenge perception and create a sense of wonder.
2. Dynamic Indoor Parks - Opportunities exist to develop indoor parks with constantly moving elements and unconventional design features that provide a unique and thrilling experience for visitors.
3. Video Game-inspired Sports Marketing - Disruptive innovation opportunities can involve leveraging video game aesthetics and illusions to create captivating sports marketing campaigns that engage and excite audiences.
Industry Implications
1. Extreme Sports - Disruptive innovation opportunities in the extreme sports industry can involve integrating technology and immersive design elements to push the boundaries of what is possible in sports entertainment.
2. Amusement Parks - Opportunities in the amusement park industry include creating dynamic and interactive indoor attractions that offer visitors thrilling and visually captivating experiences.
3. Advertising and Marketing - Disruptive innovation opportunities in the advertising and marketing industry can involve utilizing video game aesthetics and illusions to create attention-grabbing campaigns that resonate with target audiences.
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