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BMW Targets New Drivers Edit

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BMW Targets New Drivers
 Published: May 14, 06
Comments: 1 Views: 4,497

It’s hard to believe, but after all these years there are still a great many consumers, specifically luxury-car buyers, who associate BMW with the yuppie phenomenon of the 1980s. That’s what BMW Vice-President of Marketing Jack Pitney was distressed to find when he took over the brand last year after a successful run managing MINI USA. BMW’s research shows that despite record sales in the U.S. last year, a shocking 75% of luxury buyers aren’t even considering a Bimmer.

References:  businessweek

Filed In:  autos,  lifestyle,  market,  marketing








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of BMW Targets New Drivers or comment.

rocketranger on Jan 14, 07  0 Trends   2,582 Comments
Maybe BMW should: Offer More Rental cars. Scrap Ultimate Driving Machine Rethink Car prices Rethink Servicing BMW (New or used) for owner. Improving Services. More CPO Used BMWs for Sale Revive the BMW Z8 Coupe sports. Combine model lines. Improve model lines Install Adaptive Cruise control. GPS std with 750 seris models. Low cost Financing loans. Combine financing for cars. BMW Import Tuner in any Races. BMW Race Team in Gumball 3K Race. BMW Le Mans Race Team. BMW Test Lab in So CA or NV. More can be done.
rocketranger on Jan 14, 07  0 Trends   2,582 Comments 0


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BMW Targets New Drivers