The BMW Product Navigator

By: Marissa Brassfield - Published: Dec 1, 2008 • References: youtube & engadget
The ability to customize your own BMW is badass enough, but doing so virtually through a Microsoft Surface with BMW’s Product Navigator takes this technology to the extreme.

Drivers can customize their next whip by placing colored tiles on the BMW Product Navigator’s surface. They can also drag options from the toolbar to their car using the gesture-sensitive touchscreen.

After drivers are finished creating their cars, they can print their creation directly from the BMW Product Navigator. This is the first of what will surely be a long line of Microsoft Surface marketing ploys to come. Stats for Gesture-Based Car Customization Trending: Older & Mild
Research: 2,803 clicks in 390 w
Interest: > 3 minutes
Concept: Gesture-Based Car Customization
Related: 29 examples / 22 photos
Segment: Neutral, 18-35
Comparison Set: 10 similar articles, including: interactive surface 3d worlds, top 6 interactive surfaces, and 1st microsoft surface game.