Where else are you going to put your coffee? These cool coffee tables are specialized to comfortably contain coffee. Some of them are also books, computers, and collectibles. There's just no going wrong here.
Implications - In today's information age, normal is not enough. This applies to products from all industries, as today's consumer is much more difficult to impress. Thus, companies must integrate an element of novelty or eccentricity in products in order to seem interesting as well as functional. This will satiate a consumer desire for uniqueness and prestige.