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Web-Savvy Wheels

BMW / AT&T Collaboration Sets Out to Make Wireless Rides

— January 5, 2011 — Autos
A recent BMW/AT&T press release has revealed that the prospect of wi-fi luxury cars is looming on the horizon. Eager drivers looking to harness the power of the web in their travels will topple over themselves to see this auto innovation.

BMW/AT&T have embarked on a joint venture to integrate BMW vehicles with web-capable technology, allowing their customers to access traffic information, weather conditions, and anything else on the go. With BMW/AT&T, you'd be able to access Trend Hunter in your ride!!
Trend Themes
1. Web-enabled Vehicles - BMW's collaboration with AT&T to integrate web-capable technology into their vehicles creates opportunities for web-enabled, personalized, and social experiences while on the road.
2. In-car Entertainment - The collaboration between BMW and AT&T creates opportunities for a new form of in-car entertainment by offering drivers and passengers access to high-speed internet, multimedia and streaming services.
3. Connected Cars - The partnership between BMW and AT&T paves the way for connected cars to communicate with other vehicles, infrastructures, and online services for enhanced communication and safety features.
Industry Implications
1. Automotive - The collaboration between BMW and AT&T creates opportunities for innovation in automotive technology, including new forms of in-car entertainment, safety features, and vehicle-to-vehicle communication.
2. Telecommunications - The integration of AT&T's technology with BMW vehicles creates opportunities for telecommunications companies to enter the automotive market and potentially revolutionize the way drivers interact with their vehicles.
3. Entertainment - The collaboration between BMW and AT&T creates opportunities for new and innovative forms of in-car entertainment that could revolutionize the way people consume media while on the go.
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