Blush: Stop Nudism

By: Ayman - Published: May 16, 2008 • References: adsoftheworld
What a smart and cost-effective idea to use popular statues to model your latest fashion line. At least you know they'd show up on time!

That's exactly what Blush swimwear "Stop Nudism" campaign did. The creatives at glow ad agency, Berlin took it to the streets and used statues as models with stickers encouraging people to stop nudism, by buying their swimwear.

I think the approach is very creative, unusual, and effective both on the streets and in the print ads. Not that I really believe for a second that they care about or are trying to make a serious commentary about the social debate of nudism. They just want to sell their bikinis! Stats for Bikini Model Statues Trending: Older & Buzzing
Research: 24,200 clicks in 419 w
Interest: 4 minutes
Concept: Bikini Model Statues
Related: 47 examples / 36 photos
Segment: Females, 18-35
Comparison Set: 17 similar articles, including: delicate aquatic plant packaging, commemorative centenary shoes, and stone-like cakes.