Tequila may have been your ill-fated drink of choice during your frat boy years, but Blue Nectar Tequila has given the party-hardy liquor a touch more sophistication. Micro-distilled and suitable for sipping, this premium, artisanal tequila called for premium branding. By switching up the shape of the bottle and employing some stellar typography-based designs, Energy Garden with the help of design firm Biggs&Co. successfully separated this tequila from the typical liquor store fare.
Looking like one smooth operator, the Blue Nectar Tequila branding is clean, simple and suave. Using the hue of the different types of tequila as a guide, each label sports a stellar palette of colors that complements the booze inside. Throw in an unexpectedly square-shaped bottle and a sleek silver cap, and you've got a bottle of tequila that's fit for a dinner party.
Forget the beer chaser and hone your taste for fine tequila with a bottle of Blue Nectar Tequila.
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