Hally Created a Limited-Edition Blue Hair Dye with YouTuber Ellie Thumann
Laura McQuarrie — August 4, 2021 — Fashion
YouTuber Ellie Thumann collaborated with Hally to create a limited-edition blue hair dye that's ammonia-free and infused with beneficial ingredients like moisturizing aloe and stimulating ginseng. The special Blue Crush Color is applied in the form of a foaming hair dye that washes out in just four to six weeks, providing a perfect way for Gen Z to refresh their look to match their mood.
The demi-permanent color can be applied at home with ease thanks to a kit from Hally that contains all of the essentials for a DIY coloring job, including foaming developer, hair dye color, a pair of hair clips and latex-free gloves, plus other products to create a spa-like experience at home like soothing undereye gels and de-stressing putty.
The demi-permanent color can be applied at home with ease thanks to a kit from Hally that contains all of the essentials for a DIY coloring job, including foaming developer, hair dye color, a pair of hair clips and latex-free gloves, plus other products to create a spa-like experience at home like soothing undereye gels and de-stressing putty.
Trend Themes
1. Ammonia-free Hair Dyes - Opportunity to innovate in the beauty industry by creating ammonia-free hair dye products infused with natural and beneficial ingredients.
2. DIY Hair Coloring Kits - Opportunity to create user-friendly DIY hair coloring kits that provide consumers with everything they need for a successful at-home coloring experience.
3. Limited-edition Collaborations - Opportunity for brands to collaborate with social media influencers to create limited-edition products that appeal to Gen Z consumers.
Industry Implications
1. Beauty and Personal Care - Beauty brands can offer ammonia-free hair dye products and DIY coloring kits infused with beneficial ingredients to attract health-conscious and environmentally conscious consumers.
2. E-commerce - The rise of online shopping provides opportunities for brands to sell their limited-edition collaborations with social media influencers directly to consumers without the need for a physical retail presence.
3. Social Media and Influencer Marketing - The use of social media and influencer marketing can help brands tap into the purchasing power of Gen Z consumers who are more likely to purchase products endorsed by their favorite social media personalities.
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