$75,000 Cartoon Pendants Edit
Nickelodeon Offers SpongeBob SquarePants Necklace at Sundance

Nickelodeon and Viacom decided that the Sundance Film Festival crowd needed another way to blow their dough, so the $75,000 SpongeBob pendant was created. The pricey pendant will be promoted and peddled to prominent and precocious prodigy whose parents are predictably pro-charity. It’s part of the Nickelodeon’s Big Green Help campaign. Pendants for the masses will be released later this fall.