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Cassava Cauliflower Baking Mixes

This Trader Joe's Gluten-Free Blend Baking Mix is Non-Grainy

— June 25, 2021 — Lifestyle
Trader Joe's Cassava Cauliflower Blend Baking Mix combines a trio of gluten-free flours (cassava, cauliflower and fonio) with baking powder and salt to form a versatile, non-grainy product for cooking and baking. The three flours that come together in this baking mix blend unite a starchy root vegetable that works like wheat flour in baking with a nutty nutrient-dense grain and a low-carb vegetable. The baking mix from Trader Joe's is said to be mild-tasting and it produces baked goods that are dense in form.

Gluten-free products are continuing to gain traction, especially as consumers no longer need to buy multiple brands of flour. Thanks to easy-to-use flour blends, it's becoming easier for people with sensitivities and certain dietary preferences to enjoy a variety of free-from baked goods at home.
Trend Themes
1. Gluten-free Baking - Trader Joe's Cassava Cauliflower Blend Baking Mix offers non-grainy experience which is what consumers are looking for in gluten-free baking mixes.
2. Versatile Flour Blends - As gluten-free baking mixes continue to gain popularity, versatile flour blends that offer a combination of nutrients like cassava cauliflower and fonio will attract health-conscious consumers.
3. Alternative Ingredients - Trader Joe's Cassava Cauliflower Blend Baking Mix's blend of gluten-free flours demonstrates that alternative ingredients can be used in baking mix products that can appeal to a wide range of consumers with different dietary preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can adapt alternative ingredients like cassava, cauliflower and fonio, which offer a combination of nutrients to create more gluten-free products.
2. Retail - Retailers can capitalize on the expanding gluten-free market by stocking up versatile flour blends like Trader Joe's Cassava Cauliflower Blend Baking Mix.
3. Consumer Packaged Goods - Consumer Packaged Goods (CPG) can leverage their supply chain to introduce more alternative flour blends and gain market share in the gluten-free category.
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